http://ifttt.com/images/no_image_card.png Social media absolutely is an awesome lead generation tool, and rightly so, but the different platforms vary in their effectiveness for individual businesses. For B2B companies, LinkedIn has a lot of potential. If your target audience is executives and other decision makers, your messages will get a lot more traction on a site that focuses on professional networking and knowledge sharing than on one where people are sharing their latest vacation photos. Even if you’re not trying to sell to businesses, LinkedIn presents a great opportunity for building brand credibility and authority. Thanks to their publishing tool, you can write content targeted to industry peers that’s focused on trends, news and other developments affecting your field. You can also participate in discussions with colleagues and even competitors. These kinds of activities raise your company’s profile, not just among potential customers,... The post Several Clever Ways To Generate Leads on LinkedIn appeared first on 7BRV.com | Digital Marketing Geeks. via WordPress https://7brv.com/several-clever-ways-to-generate-leads-on-linkedin/ Social Media Marketing
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